/ side by side
What you get
Finished capabilities: user accounts, records and documents, bookings, invoicing, forms, scheduled work, notifications, audit trails.
Parts to build with: a database, sign-in, file storage, somewhere to run code, analytics, crash reporting, and Google's AI services.
How your data is held
Related records stay consistent with each other — an invoice and its line items cannot drift apart.
Flexible documents. Keeping related records consistent is your app's job, which means your AI tool's job.
Where the business logic lives
Inside the capabilities. Availability, double-booking, retries, and reminders ship built in.
In code you deploy and debug yourself.
What it costs
A flat monthly plan per number of apps. You can predict the bill.
Metered by usage. Powerful at scale, and famously easy for one runaway loop to turn into a surprise bill.
Signing in your customers
Accounts, sign-in, email verification, and lockout come managed, wired to everything else.
Firebase sign-in is genuinely best in class for consumer apps — social and phone sign-in, generous free tier.
Getting your data out
Your app talks plain web requests; records export as spreadsheet or JSON files.
The data model is Google's own. Moving off means redesigning how your data is stored.